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Qatar’s Msheirab Partners with MetaHug to Launch Roblox Game

The mini-games highlight different aspects of Qatar's heritage and lifestyle.

By Inc.Arabia Staff

Qatar’s Msheirab has partnered with gaming studio MetaHug to launch “Msheireb World” on Roblox--a series of mini-games that aim to integrate education into interactive gaming.

The collaboration, which comes on the sidelines of TEFFA, an event dedicated to technology, education, finance, fashion, and art, has resulted in 6 mini-games that highlight different aspects of Qatari history and life. The games include “Pearl Hunt,” which explores Qatar’s pearl diving heritage, as well as games for designing sustainable fashion inspired by traditional Qatari attire, heritage-inspired furniture design, Arabic typography, and the history of Bedouin lifestyles.

The team will host 2 workshops for children aged 7-11 and their parents at TEFFA with MetaHug co-founders Lian Pham and Joshua Johnson and Shaikha Al Sulaiti, Senior Manager of the Doha Design District, Msheireb Downtown Doha.

Roblox, a popular game platform among Gen Z and Gen Alpha, has upward of 70 million users who spend more than two hours on the platform daily. In addition to playing, users can program and play games designed by themselves or others. 

MetaHug is a decentralized autonomous organization (DAO) that gamifies education for Gen Z and Gen Alpha by collaborating with brands to create Roblox mini-games. In 2018, Roblox launched its education initiative, Roblox Education. 

Last week, Walmart began using Roblox for e-commerce in the US.

Msheireb Properties, a subsidiary of Qatar Foundation for Education, Sciences, and Community Development, is a sustainable property developer in the Qatari capital and is responsible for Doha's sustainably regenerated downtown development. Its signature project, Msheireb Downtown Doha, combines traditional urban planning methods with modern technology to preserve Qatar’s environmental and cultural identity.

This is the second edition of TEFFA. This year’s theme, the AI.R Evolution, explores the impact of AI on business, economy, supply chain, education, and art, and the integration of blockchain and the business of fashion. TEFFA will also host workshops on upcycling, AI gaming, and the Middle East’s first Fashathon, at various locations in M7, Doha Design District, and Park Hyatt Hotel in Msheireb Downtown Doha.

So far, Saudi Arabia has been leading the charge in establishing the GCC as a global gaming hub with Saudi Arabia’s Vision 2030, which aims to make the kingdom the gaming capital of the world.

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