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TikTok Official Entertainment Hub for Esports World Cup

TikTok will feature exclusive content from the Esports World Cup, which is slated to kick off on July 4.

By Inc.Arabia Staff
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TikTok has partnered with the Esports World Cup Foundation (EWCF) to enhance the Esports experience for fans worldwide. The partnership aims to improve engagement and content diversity during the Esports World Cup, which will take place in Riyadh, Saudi Arabia this month.

TikTok, known for its vital role in short-form mobile video, will launch a dedicated EWCF Hub on its platform. The hub will be the go-to destination for Esports fans to experience exclusive content from the EWC, including behind-the-scenes, team highlights, and insights from top players. Additionally, TikTok will include innovative features to encourage viewer interaction and community engagement during the eight-week-long festival.

As part of the partnership, TikTok will introduce a dedicated EWC Hub on its app, which will act as a centralized platform to showcase content from the tournament. The hub will include content from official broadcasters, teams, and players. The EWC will also produce exclusive content for TikTok to foster collaborations with TikTok creators.  

In addition to featuring a lineup of interactive activities, TikTok will offer a live weekly show to worldwide fans.

TikTok LIVE will feature broadcasts directly from the event, offering fans a unique perspective on the event. It will also introduce custom icons and exclusive features to TikTok LIVE.

Saudi Arabia launched the Esports World Cup and Esports World Cup Foundation at the New Global Sports Conference in October last year. The tournament, which will launch its inaugural edition between July 4 and August 25, 2024 in Riyadh, will be held annually. The event aims to fulfill the objectives of Saudi Arabia's National Gaming and Esports Strategy and Vision 2030

The Esports World Cup Foundation is a nonprofit that aims to foster cooperation between e-sports stakeholders and acts as the host of the Esports World Cup. 

The Esports World Cup promises to transform Riyadh into the epicenter of Esports with an eight-week festival featuring exhibitions, tournaments, and celebrations. With over $60 million as a prize pool across 22 Game Championships, the event marks a milestone in Esports history.

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