Alkremeya Launches Libya’s First B2B Grocery Platform

Alkremeya, Libya’s first digital business-to-business (B2B) e-commerce platform for the grocery sector, has launched with plans for further expansion in the MENA region.  

Founded by Abdurrahman Ejdier and Fasih Ullah Ghafoor in 2023, the platform aims to improve the country’s supply chain by connecting retailers with importers and wholesalers, offering real-time product listings, pricing, and analytics. By digitizing procurement, Alkremeya reduces manual processes and operational costs while increasing transparency, helping small and medium-sized retailers manage their businesses more efficiently. 

In an interview with Inc. Arabia, Ghafoor said that the idea to launch the platform stemmed from the co-founders’ shared passion for digital innovation and solving real-world inefficiencies. "As co-founders with extensive experience in technology and global business operations, we recognized a significant gap in Libya’s grocery supply chain — a sector burdened by fragmented networks and labor-intensive procurement processes," Ghafoor explained. "Determined to create a solution, we assembled a diverse team of experts in technology, logistics, and retail, secured strategic funding, and engaged in extensive market outreach. This collaborative effort, driven by rigorous market research and a commitment to modernization, culminated in the launch of Alkremeya, our digital platform designed to empower both retailers and suppliers." 

Operating in Libya’s emerging digital economy came with unique challenges, however, including limited infrastructure, resistance from traditional players, and regulatory uncertainties. "To overcome these hurdles, we invested in a robust, user-friendly platform, and implemented targeted education programs that clearly demonstrated the tangible benefits of digital transformation," Ghafoor said. "We also worked closely with local authorities to navigate regulatory issues. As we scale, we anticipate challenges related to market fragmentation, logistics in remote areas, and the need to continuously update our technology to meet growing demand — but our strategic planning and agile approach position us well to address these issues." 

Another hurdle, he shared, was transitioning traditional retailers to their digital platform. "The biggest challenge has been overcoming skepticism around new technology and disrupting long-established practices," Ghafoor said. "Many traditional retailers initially hesitated due to concerns over complexity and risk. Through comprehensive training, dedicated support, and by clearly demonstrating cost savings and operational efficiency, we have gradually earned their trust. The uptake has been encouraging, as more small and medium-sized retailers experience firsthand the benefits of streamlined, transparent operations." 

Beyond modernizing Libya’s grocery sector, Alkremeya also aims to play a larger role in shaping the region’s e-commerce landscape. "By streamlining procurement processes and enhancing transparency, we are not only modernizing the grocery supply chain, but also setting new industry standards that will inspire further digital adoption across the region," Ghafoor said. "Our vision is to drive innovation and efficiency that paves the way for a more integrated and competitive e-commerce ecosystem in the MENA." 

He also stressed that artificial intelligence (AI) and machine learning are central to Alkremeya's platform, playing a key role in enhancing analytics and driving operational efficiency. "Our AI-driven analytics process historical data, seasonal trends, and real-time market signals to accurately forecast product demand," he revealed. "Currently, we’re using it as a business intelligence tool, which enables us to provide valuable insights that help importers and manufacturers understand exactly what's required and where supply is needed, ultimately empowering retailers to make more informed, data-driven decisions. Additionally, we are actively working on developing AI solutions to further enhance our processes and support brand building, including advanced AI vision solutions that will drive innovation and efficiency across the board." 

With expansion on the horizon, Ghafoor said that Alkremeya is prioritizing markets such as Saudi Arabia, the UAE, and Oman. "Key factors influencing our approach include market size, digital adoption rates, regulatory environments, and the availability of strategic partners," he added. "We are also connecting directly with manufacturers and exporters from different countries to ensure a diverse and reliable supply chain. In parallel, we are actively exploring partnerships with local distributors, financial institutions, and technology providers while engaging with regulators to facilitate smooth market entry and compliance with local laws."

Reflecting on the company’s journey and the team’s learnings, Ghafoor emphasized the importance of understanding local markets and building trust. "The biggest lesson we learned was the critical importance of understanding local market dynamics, and building strong, trust-based relationships with all stakeholders," he said. "Disrupting legacy industries requires not only innovative technology, but also a commitment to change management and community engagement. Our advice to other founders is to invest in thorough market research, be patient, and focus on educating your target audience about the tangible benefits of your solution — trust and clear value are essential for overcoming resistance to change." 

Looking ahead to 2025, Ghafoor believes that AI-powered, data-driven mobile commerce will continue to shape the region’s B2B e-commerce sector. "We expect continued growth in mobile commerce, deeper integration of AI and data analytics, and an increasing demand for seamless, end-to-end supply chain solutions," he said. "At the same time, challenges such as cybersecurity, data privacy, and the need for robust digital infrastructure will persist. Businesses should invest in advanced technology, prioritize cybersecurity, and develop agile operational strategies to adapt quickly to market shifts. Embracing these trends and proactively addressing challenges will be key to thriving in the rapidly evolving B2B e-commerce landscape." 

Image courtesy Alkremeya.