Talabat Acquires Instashop For US$32 Million
Instashop is set to operate as an independent brand within Talabat’s grocery and retail vertical.
Talabat, one of the MENA region’s leading on-demand online ordering and delivery platforms, has acquired the UAE-headquartered grocery platform Instashop from its German parent company, Delivery Hero, for US$32 million.
The acquisition, which will see Instashop operate as an independent brand within Talabat’s grocery and retail vertical, will see the latter’s pro forma grocery and retail gross merchandise value (GMV) for 2024 surpass USD 2.5 billion.
In a statement, Talabat CEO Tomaso Rodriguez said, “By integrating Instashop’s innovative platform into our operations, we aim to create a more seamless and efficient delivery experience for our customers across the UAE and Egypt, whilst also driving further product and technology synergies across our business. Together, we will unlock new opportunities for growth and innovation, setting a new standard in the online grocery and retail sector.”
Instashop CEO Nikola Cabarkapa added, “Joining forces with Talabat marks an exciting new chapter for Instashop. We have always been dedicated to connecting our users with their favorite local stores, and now, with Talabat’s support, we can amplify our impact even further. This partnership will enable us to leverage Talabat’s extensive network and operational expertise, allowing us to enhance our service delivery and continue our mission of providing exceptional convenience to our customers.”
Founded in Dubai in 2015, InstaShop currently operates in the UAE and Egypt, with its online marketplace connecting users with vendors for grocery and retail purchases. It was acquired by Delivery Hero for US$360 million in 2020. In 2024, Instashop’s GMV reached $631 million, a 16% increase from $545 million in the prior year.
Talabat, which was founded in Kuwait in 2004, was acquired by German e-commerce group Rocket Internet in 2015, following which it was bought by Delivery Hero the same year. In 2024, Talabat started trading on the Dubai Financial Market, raising gross proceeds of $2.04 million.
