Riverbed Reveals Middle East Results of ‘Digital Employee Experience’

Research Shows Organizations Need to ‘Deliver Exceptional Digital Experiences'

By Inc.Arabia Staff
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As Riverbed, prepares to make another appearance at GITEX 2023, the company today unveiled the Middle East findings of its latest research on the digital employee experience. The research found that organizations today must employ high standards for the digital employee experience (DEX) in order to remain competitive and retain talent, in particular for younger generation employees who would otherwise consider leaving the company. 

Middle East Millennials and Gen Z Employees Have High Digital Experience Expectations

The Riverbed Global DEX Survey, commissioned by Riverbed and conducted by Sapio Research, uncovered that Millennial and Gen Z employees have the highest technology and digital experience expectations in the workplace, with 64% of decision-makers in the UAE and Saudi Arabia saying younger generation employees are the most demanding of IT’s time, and nearly all (97%) of respondents believing they will need to provide more advanced digital experiences to meet their needs.

Seventy-two percent of regional leaders surveyed believe that if an organization fails to deliver the seamless digital experiences that the younger generation employees now demand, they will consider leaving the company, and over half (53%) say if digital experience expectations aren’t met, it will impact the company’s reputation and the business overall. Interestingly, half of leaders in the UAE and Saudi Arabia say a seamless digital experience is most likely to keep their workforce engaged, surpassing traditional office perks such as free coffee and snacks (14%).

98% of leaders in the UAE and Saudi Arabia say delivering a seamless DEX is important (64% say it’s critically important) to remain competitive. And with heightened digital expectations and talent, productivity, and competitiveness at risk, almost all respondents (97%) say investing in DEX is among their top priorities for the next five years.

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