Startups To Watch At Money20/20 Middle East 2025
Each of these innovators comes with a story reflecting where money, technology, and innovation are headed in the MENA and beyond.
With Money20/20 Middle East positioning itself as the place where the future of finance takes shape, this event isn’t just about global giants setting the agenda—startups from the region and beyond are also set to land in force, bringing fresh ideas, disruptive models, and the kind of energy that keeps the industry on its toes.
From companies solving challenges specific to the Arab world, to those building infrastructure to power digital economies of the future, here’s a list of nine ventures that are worth paying attention to at Money20/20 Middle East, each of which comes with a story reflecting where money, technology, and innovation are headed in the MENA and beyond.
Click on each of the startups' names to get to their corresponding stories:
- Abwab.ai Riyadh-headquartered Abwab.ai is building the foundation for SME lending, turning months-long loan cycles into near-instant decisions across the MENA and beyond.
- Arib Reimagining consumer finance in Saudi Arabia, Arib is simplifying credit access and focusing on financial inclusion.
- Axiology Axiology develops solutions for the issuance, custody, settlement, and trading of tokenized fixed-income instruments.
- Ejari In Saudi Arabia’s US$60 billion rental market, Ejari is tackling legacy practices and redefining housing finance with a rent now, pay later model.
- Khazna Khazna offers easy-to-use, technology-driven financial services to underserved segments of the population.
- LenderKit Digital transformation and fintech combine with this software provider, which redefines how investment firms launch and scale while being compliant in a fast-moving market.
- Valify This Egypt-born startup’s technology is revolutionizing the way individuals and businesses connect online.
- Zeal Customer payments are more than just that—this startup believes that these moments are growth opportunities.
- Zest Equity By redefining private market transactions across emerging markets, this startup is replacing fragmented dealmaking with speed and transparency.
This article first appeared in a special edition of Inc. Arabia created for Money20/20 Middle East in September 2025. To read the full issue online, click here.
