Calibrate Commerce Launches “Calibrate Labs”
To Fuel the Next Generation of E-commerce Businesses
Calibrate Commerce, a Dubai based startup launched on Wednesday, Calibrate Labs, a forward-looking incubator to actively shape and propel the future of digital commerce.
The initiative “invites entrepreneurs to join hands with Calibrate Commerce to not only witness a meticulous assessment of their ideas' feasibility but will be guided through the journey of building a minimum viable product, launching it into the market, finding the product-market fit, and scaling it successfully,” according to a press statement by the company yesterday.
Calibrate Commerce was founded on the principle of enabling emerging brands to seize the full potential of the digital landscape. Currently 70% of the new entrants in the e-commerce landscape are individual sellers, emerging/SMBs that require end to end solutions from go-to-market to customer activation.
Nagham Akileh, GM at Calibrate Commerce said in the statement that the company was set up because they recognised that the power to change and influence the digital commerce space lies in end-to-end solutions and investment in next-gen technologies.
Calibrate Commerce is already working with eight D2C (direct to consumer) brands across various categories to amplify their growth, with most recent wins being TyresOnline, MADrewards, Nabataty and Doozy Insurance.
Akileh pointed out that Calibrate Labs is the company’s way of growing the e-commerce ecosystem by bringing niche startup ideas to fruition with a hands-on approach. “We enable entrepreneurs through our expertise while alleviating some of the risks involved in building a business. We believe it is necessary to embed ourselves within the ecosystem and invest in and nurture innovative ideas that address gaps in the market and add value to consumers."