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valU, Noon Partner to Expand Financial Solutions

valU is a buy now, pay later (BNPL) platform.

By Inc.Arabia Staff
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valU, a subsidiary of EFG Holding, has forged a partnership with noon Payments, the online payments gateway of noon.com, aiming to extend its services to a broader audience across the MENA region.[1]

Under this collaboration, valU's financial tools will integrate into the noon Payments platform, which offers several online payment methods.

With valU's payment plans, merchants will gain access to a suite of features, including payment links, monthly installments, invoicing, subscriptions, and detailed dashboards.

Established in 2017, valU is a buy now, pay later (BNPL) platform. valU introduces customizable financing plans stretching up to 60 months, catering to diverse lifestyle needs.

It boasts an extensive network comprising over 5,000 physical retail outlets and 330 online platforms.

It was reported previously that valU is gearing up to list a stake of 20% to 25% in an initial public offering (IPO) on the Egyptian Exchange (EGX) within the next 12 months.

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