Etisalat Services Holding by e& Rebrands Hotel eStay
The company introduced a new visual identity for its flagship hotel, eStay, during the Arabian Travel Market Exhibition.
Etisalat Services Holding by e& has announced the debut of a new visual identity for its eStay Hotel, nestled a brief 10-minute drive from Dubai International Airport and within reach of Mushrif Park, Dubai Safari, Burj Khalifa, Zabeel Park, Dubai Creek, and the Dubai World Trade Centre.[1]
The rebranding initiative seeks to encapsulate a sense of tranquility and luxury amidst expansive green landscapes.
The new visual identity of eStay Hotel features palm fronds, a golden color palette has been chosen to evoke the shimmering sands of the UAE desert.
The announcement was made during the Arabian Travel Market 2024 in Dubai.
Correction: An older version of this article was published on May 6, 2024, under the headline e& Unveils a New Visual Identity for its eStay. It was edited on May 23 to reflect the correct name of the company Etisalat Services Holding by e& .