Abu Dhabi Launches Supply Chain Support Platform ADEED To Bolster Business Continuity In The UAE

The Abu Dhabi Investment Office (ADIO), in collaboration with UAE logistics company 7X, has launched ADEED, a supply chain support platform aimed at bolstering business continuity in the UAE amid ongoing developments in the region.

ADEED will combine ADIO’s market insight and business support capabilities to provide visibility and support towards the movement of materials as well as industrial inputs linked to exports and inputs. ADEED will also see 7X respond to business supply chain needs captured through the artificial intelligence (AI)-powered platform with coordinated operational solutions across its ecosystem and sector-wide partner network.

In a statement, Mohamed Ali Al Kamali, Chief of Industry and Trade at ADIO, said, “The UAE leadership continues to take proactive steps to ensure the resilience of our economy and supply chains, and ADIO is proud to support the vital manufacturing sector. By spearheading the ADEED platform, ADIO teams are providing businesses with guidance based on real-time market insights to help maintain supply chain continuity to advance Abu Dhabi’s economic growth ambitions. These initiatives underscore why Abu Dhabi remains a globally recognized destination for trade, manufacturing, and investment.”

Tariq Al Wahedi, Group CEO of 7X, added, “ADEED reflects exactly the kind of public-private collaboration that builds long-term supply chain resilience, where public sector leadership and operational capability come together to support business continuity in a practical and timely way. Through our sector-wide network of strategic partners, 7X is committed to enabling responsive, coordinated solutions that keep supply chains moving, and to working alongside ADIO in ways that reinforce Abu Dhabi and the UAE's standing as a resilient, globally connected trade hub. Building on this foundation, we aim to have ADEED extend its reach nationwide, bringing this support to businesses across the emirates.”

Besides ADIO and 7X, ADEED also counts the Abu Dhabi Department of Economic Development (ADDED), Abu Dhabi Chamber of Commerce and Industry (ADCCI), Abu Dhabi Customs, and Abu Dhabi Quality and Conformity Council (ADQCC) as strategic partners. Within this framework, ADDED enables Abu Dhabi’s economic architecture, Abu Dhabi Customs works to strengthen supply chains and manage logistics cycles across ports while also addressing import and export challenges, and ADQCC ensures the reliability of alternative sourcing by setting standards, conducting conformity assessments, and enabling access to qualified suppliers to strengthen supply chain continuity and quality. 

Meanwhile, challenges within supply chains will be raised by the ADCCI Trade Working Group, with every request monitored and orchestrated with an ecosystem of coordinated partners who facilitate the right support to ensure trade continuity. This will see ADIO's Trade and Industry team support businesses in identifying and connecting with supplers both internationally and domestically, while the 7X team will orchestrate the logistics and transport ecosystem to ensure goods move efficiently and reliably.