TikTok, Blossom Accelerator Launch SME Program In The KSA
Participants will receive mentorship, investor access, and business development support to help develop their ventures.
TikTok, in partnership with the Riyadh-based Blossom Accelerator, has launched the TikTok x Blossom SME Empowerment Program to support young Saudi entrepreneurs, particularly women.
Participants will receive mentorship, investor access, and business development support to help develop their ventures.
The initiative aligns with Saudi Vision 2030’s efforts to expand small and medium-sized enterprises (SMEs) contributions to gross domestic product (GDP), increase youth participation in business, and support economic diversification.
The three-month-long program will conclude with an Investor Mixer and Pitch Competition, where finalists will present their businesses to industry experts, investors, and stakeholders.
In a statement, Hatem Samman, TikTok’s executive director of government relations and public policy in Saudi Arabia, said, "Startups and SMEs are vital to the Kingdom’s economic growth, and through this program, we are equipping young founders, particularly women, with the resources, mentorship, and exposure they need to succeed. With 55 percent of SMEs recognizing TikTok as a key motivator for young entrepreneurs and 61 percent reporting increased brand awareness, we see firsthand how digital platforms like TikTok are transforming the startup landscape in Saudi Arabia. As the Kingdom continues its journey toward a thriving, diversified economy, we are proud to play a role in empowering the entrepreneurs of today to build the industries of tomorrow."
Blossom Accelerator founder and CEO Emon Shakoor commented, “Saudi Arabia is witnessing a groundbreaking shift, and entrepreneurship is at the heart of this transformation. The TikTok x Blossom SME Empowerment Program is a testament to our commitment to inclusion, job creation, and fostering a thriving private sector aligned with Saudi Vision 2030. By empowering startups and SMEs, we are building the foundation for innovative companies in emerging sectors that will drive our nation’s future. We are honored to partner with a global leader like TikTok to bring this vision to life, creating opportunities that will drive economic diversification, inspire new industries, and shape a resilient, inclusive entrepreneurial ecosystem for generations to come."
Applications open on March 16, and the program starts in June 2025 for selected startups. Entrepreneurs can apply at www.blossom.sa/tiktok.
