Gamechangers: Nexa's Amit Vyas

As the founder and CEO of the digital-first growth marketing agency NEXA, Amit Vyas has led his enterprise to become one of the largest independent digital marketing agencies in the UAE. Plus, he has also engineered the expansion of NEXA’s footprint into the UK, US, Australia, and Saudi Arabia through a series of strategic mergers and acquisitions.

Having built NEXA as an artificial intelligence (AI)-native company, Vyas and his company now help other businesses embrace a full AI transformation. “The biggest challenge facing AI adoption in the GCC isn’t access to tools or investment, it’s organizational readiness,” Vyas says. “While many businesses are eager to adopt AI they’re often burdened by fragmented data, unclear governance, siloed teams, and outdated infrastructure.”

This is precisely why Vyas launched the NEXA AI Lab, which helps organizations move beyond experimentation into true AI transformation.

“Our approach is both strategic and deeply operational,” Vyas explains. “Through the AI Lab, we offer enterprise-grade AI readiness assessments, support for building internal AI knowledge bases for GPT and third-party model integration, development of AI-assisted customer and employee experiences (including AI agents and copilots), and data clean-up and governance frameworks to ensure high-quality, usable inputs.”

Beyond deploying such tools, the NEXA AI Lab also helps companies rethink how they operate, whether that’s in generating leads and serving customers, or in onboarding employees and scaling decision-making across departments. “This is what we define as AI transformation—a shift in mindset, systems, and culture,” Vyas says. “Our strength lies in bridging global innovation with regional execution, making sure companies across the GCC aren’t just buying into AI, but actually transforming because of it.”

Pictured in the lead image is the founder and CEO of Nexa, Amit Vyas. Courtesy of Nexa.

Amit Vyas was one of the artificial intelligence (AI) innovators celebrated in Gamechangers, a special feature built for Inc. Arabia's April/May 2025 issue. For the full list of Gamechangers, please click here.